Handbook of Research Methodology in International Business (P)

    Research has always been a subject that either scares of bores people because it may seem complicated and tedious. However, research is very important because it gives us seemingly objective information necessary for sound decision making. In international business, making wrong managerial or strategic decisions can be extremely costly, thereforce, research becomes particularly essential.

Part I Overview of International Business Research and Research Process
Part II Application of Secondary and Non-Survey (Qualitative) Research in International Business
Part III Application of Survey-Based Research in International Business
Part IV Data Preparation, Analysis and Interpretation