MARKETING MANAGEMENT (PDF)

Chapter 1 Introduction to Marketing
Chapter 2 Marketing Culture
Chapter 3 Strategic Marketing Planning
Chapter 4 Global Business Environment
Chapter 5 Marketing Research
Chapter 6 Product Marketing
Chapter 7 Product Segmentation
Chapter 8 Promotional Strategies
Chapter 9 Personal Selling
Chapter 10 Supply Chain Management & Logistics
Chapter 11 Pricing Strategies
Chapter 12 Branding Strategies
Chapter 13 Customer Relationship Management

The book preference is 100% based on marketing skills useful for marketers, business individuals, entrepreneurs, and academic usage. The book did a complete encyclopedia concerning the art of marketing. The author of this cited a potential market for every product that needs core skills to discover. According to the author, the existence of ignorant of marketing skills might cause some marketers' jobs and hampers the sales of business professionals who are not professional marketers. This book has filled the vacuum left unexplored by other experts in marketing with references from chapter one to chapter thirteen. For instance, there are insufficient marketing materials concerning the current strategies for COVID-19 that had been a nightmare for the business world; However, this book contains sufficient informative skills concerning managing during the post and pre COVID -19 business seasons. Since no expert can predict the pandemic calendar's definite conclusion, this book has proven victorious in this area. Away from the COVID-19 hardships, this book contains several exciting topics/subtopics that some have not crossed your mind. There is more to reading this book, which is considered insufficient until you have applied its methodologies and strategies discussed into your business for sustainability.